Our proven process for ad evaluation
How we work
At caliponex, our approach combines deep market analysis with hands-on attention to campaign detail. We tailor performance evaluations to your needs, using structured frameworks and reliable tools to deliver transparent, usable metrics. This method ensures every client receives relevant insights that inform smarter marketing steps without overwhelming complexity.
Meet our analytics team
Experienced professionals driving your marketing success
Sarah Lee
Lead Analyst
Key skills
Sarah leads project design and metric selection, ensuring all reports are matched to client goals and current trends.
James Carter
Senior Specialist
Expertise
James manages automated workflows and quality checks, delivering timely, accurate analytics for every campaign.
Priyanka Singh
Data Strategist
Strengths
Priyanka ensures analysis spotlights the data most useful for targeting marketing resources and adjusting creative.
Michael Zhou
Market Analyst
Specialties
Michael uncovers cross-channel opportunities and competitive positioning to help maximise impact from every campaign.
How our analytics process works
We follow a transparent set of steps tailored to your business. Each stage is designed to provide clarity, efficiency, and a practical reporting experience. Here’s an overview of the process you can expect as a caliponex client.
Initial objectives and needs discussion
Data gathering and source review
Metric selection and dashboard setup
Ongoing analysis and refinement
Actionable performance reporting
Why choose us
A clear approach to campaign analysis sets us apart
caliponex
Data-driven, clear metrics focus
Transparent methodology
Explained, step-by-step process
Client-tailored insights
Actionable, goal-based analysis
Responsive support
Fast, professional assistance
Confidential data handling
Strict privacy, compliant use
Market Metrics
Reports lack detail sometimes
Transparent methodology
Explained, step-by-step process
Client-tailored insights
Actionable, goal-based analysis
Responsive support
Fast, professional assistance
Confidential data handling
Strict privacy, compliant use
AdSight Pro
Basic dashboards, less depth
Transparent methodology
Explained, step-by-step process
Client-tailored insights
Actionable, goal-based analysis
Responsive support
Fast, professional assistance
Confidential data handling
Strict privacy, compliant use